ValeriAura is a Made in Italy womenswear and eyewear brand that builds its story through the Creative Director’s name and origins: Valeria Aura, an Italian-Finnish young&talented woman who lives and works in Milan. Her style incorporates balanced, modern forms along with classical references to dress a dynamic, elegant woman, with an a-gender appeal that evades conformity. The craftsmanship of each item, combined with the careful selection of fabric and personalization of style, allow the creation of unique and exclusive garments. September 12, 2015 ValeriAura presented her “Collection N.1 Deluxe” at the Oxford Fashion Studio in NYC, for the off-schedule runway shows during New York Fashion Week. The designer showcases three handcrafted looks made of two outfits each: from iconic dresses in jacquard lurex to smoking-style pantsuit and diva’s evening gown, up to crushed velvet pantsuit and satin dress. To survive the urban jungle they live into, contemporary women should easily transform everyday their style from essential to glamour. A mood perfectly incorporated also within the designer’s S/S 2016 collection.
“… because ValeriAura creations have got a natural charm, allowing us to spread always our inner personality without passing unnoticed!”